2018 Google SEO Strategy Guide

How Google Makes Money
  • May 12, 2017
  • Scott Keever SEO

In order to benefit from improved rankings with search engine giant Google, it is important to have a proper and effective SEO strategy in place. This is something that requires a lot of planning, as you need to make sure you are using the most effective tactics as well as keeping on top of Google’s comprehensive Webmaster Guidelines. It is, therefore, a good idea to start planning your 2018 Google SEO strategy well in advance so that you are prepared. Of course, you may need to make changes along the way depending on whether Google brings in any new guidelines and changes.

2018 google seo strategy

What to integrate into your 2018 strategy

If you want to boost the chances of higher ratings in 2018, here are some of the things that you should include in your SEO strategy:

  • Improvement or addition of quality content

    The quality and relevance of your content will play a big part in rankings, so you should make sure you improve existing content and add fresh, up to date, quality content.

  • Links

    You need to make sure that you look at not only the number of external links you receive but also the anchor text of the links and their quality. This combination will help you to form a more effective SEO strategy to boost rankings.

  • Content titles and descriptions

    Look at improving upon your content titles and descriptions, as this will help to emphasize a sense of speedy information in browsers, which in turn can affect your CTR.

  • Focus on the use of semantic keywords

    Using semantic keywords in addition to primary and secondary ones is an important ranking factor. You should, therefore, make sure you integrate this into your 2018 SEO strategy.

  • Responsive or mobile site design

    Having a responsive website or a separate mobile site has become increasingly important, so as part of your strategy you should work on the creation of a responsive or mobile site if you don’t already have one.

These are just some of the key points that you need to include in your 2018 SEO strategy.


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