2018 Ranking Factors
- May 8, 2017
- Scott Keever SEO
What are Some of the Key 2018 Ranking Factors?
When it comes to search engine optimization, people try a range of different tactics in order to try and boost their rankings on search engines. However, rather than blindly using various tactics without really being aware of how they will affect your ranking, it is better to familiarize yourself with factors that can positively affect your ranking so that you can use the most effective tactics. This list of 2018 ranking factors is designed to provide you with an idea of the types of SEO methods that can have a positive impact on your ranking.
What will affect rankings in 2018?
There are a number of factors that will affect rankings in 2018. This includes:
Having a title tag that includes the keyword will send a strong SEO signal, so this is a very important consideration. Also, having a title tag that starts with the keyword will prove more effective in terms of rankings.
You will need to be careful with keyword density, as although it has an impact on rankings over-use can be detrimental. Therefore, use keywords but sparingly – 1-2 percent is generally the standard.
Keywords with LSI
Within your content, you should use Latent Semantic Indexing Keywords (LSI). This is not only an effective method to boost ranking but can contribute to the quality of the content, which is another ranking factor.
Quality of content
Content needs to b e insightful, relevant and of high quality if you want to benefit from higher rankings and avoid penalties. You can no longer simply produce content that is focused on keywords and little else without suffering the consequences. The same goes for using duplicate content – make sure all content is fresh and unique.
Optimization of images
It is also important to optimize images, as factors such as the file name, caption, and title will send signals to search engines in relation to their relevancy. This will therefore have an impact on rankings.
Quality of outbound links
The quality of outbound links will also impact upon rankings in 2018. You therefore need to ensure that links are to relevant, high quality, authoritative sites in order to benefit from higher rankings.
These are all SEO methods that you need to bear in mind when you are looking to maintain or achieve higher rankings in 2018.