Benefits of Implementing Dentist Email Marketing
- July 5, 2017
- Scott Keever SEO
Developing A Dentist Email Marketing Plan
One of the most common problems of dentists is to deal with patients who are not regularly taking care of their teeth. These patients usually just visit the dentist when they already feel uncomfortable. Often times, all conservative efforts will simply become useless. One solution that you can go for is to have a good dentist email marketing plan. How exactly does dentist email marketing help your dental clinic? Here are some things that you can gain from this online marketing strategy.
Remind patients to get their scheduled treatment
Prevention is always better than cure. Unfortunately, not a lot of patients keep track of their supposed schedule to visit the dentist. This is where a dentist email marketing plan can come in handy. You can send them an email to make sure that they are reminded to visit your clinic.
Provide discounts on your services
Do you plan on making your patients feel special? Or perhaps, you simply want to get more clients to visit your clinic? Every now and then, you can opt to provide a discount coupon on your already existing customers. This can even increase the number of patients in your clinic because it can entice more people to try your services.
A lot of times, dental clinics forget the fact that people check their emails every day. You can make them sign their email and they are already your captured audience. You can provide information directly to their emails and wait for these people to call your clinic for appointment.
But of course, the number one question is how to make them give their email? There are plenty of ways on how you can do this. You can incentivize them to give their email in exchange of a discount coupon for your service.
Everything can be automated
Are you worried that email marketing takes so much time and resources? In fact, it is quite the opposite. You can already have a ready made email marketing plan using free tools online. This can be automated and make sure that you get the best results without even spending a cent. All you need is a good copy and have the right timing to send your emails.
A personalized message can make the potential patient feel special. Also, it can have the sense of urgency especially if you are giving discounts for a limited time.
Create presence with your patients
It is always important that you establish presence with your patients. Other than social media, and having your own website, an email is another great way of establishing online presence. But of course, you should also know when to step on the breaks. There is a chance that recipients of your email will find your tactics a bit spammy.
There are countless ways on how you can achieve the best feedback from email marketing. Make sure that you are exploring different options. From having a landing page that captures the email of potential clients, to having a form on your website that tracks the emails of those who inquire from your page, these are just some of the most effective means of getting their email.