The Top 5 Content Marketing Tools
If you are going to be doing any sort of content marketing, you will want to pair your efforts with the top content marketing tools in order to get the best results. Below, we will be going over some of the top 5 content marketing tools that you should be using.
1. Keyword Research Tool.
Perhaps the most important tool that you are going to want to use when you are looking to optimize your content marketing efforts would be a keyword research tool. You want to have a tool that will effectively allow you to analyze the best keywords and key phrases to frame your content after. By doing this, you should be able to come up with good articles, videos, and more to target the right traffic with your content marketing efforts. By knowing exactly what people are typing and searching for, you should be able to better craft the best possible content to target the right traffic. There are both free and paid options that you can opt for on the market. While the free tool should be sufficient for a lot of people, if you want to take your content marketing efforts to the next level and increase efficiency, you will want to utilize a paid tool that has a lot more features.
2. Article Service.
Another major tool that you can use in order to effectively take your content marketing to the next level would be an article service. Paying for high-quality articles can save you a tremendous amount of time that you would otherwise have to spend writing articles. By paying for the content instead of writing it yourself, you are going to be able to increase the amount of time that you have to do other result producing activities involved with your content marketing efforts. Not only can this make your entire strategy run much more smoothly, but it can shorten the time that you can expect to see results from your content marketing efforts, to begin with. In order to find the right article service, you will want to check to see the budget you have to work with, how much they charge, and what kind of features they provide.
3. Social Media Tools.
Another major thing that you are going to want to focus on when it comes to marketing your content would be social media. There are a variety of social media tools that you will want to check out in order to optimize your marketing efforts. Some tools offer the ability to really be able to set up social media automation which really saves you a lot of time and provides a lot of consistency within your entire marketing mix. Because these tools allow you to do various things such as plan content releases, schedule posts, and more – they can allow you to achieve much better results with your content marketing efforts.
4. Google Analytics.
This is a content marketing tool that you absolutely need to be using in order to effectively track to see what content is bringing in traffic, what content is failing to bring in traffic, and more. This alone will allow you to be able to optimize your efforts to the point where you are able to achieve great results with your overall marketing mix. A lot of people will not be able to tell what is working and what isn’t without an analytical tool because you simply do not know where the traffic is coming from and what is causing it to spike or lessen. By tracking the analytics of your website over time, you should be able to distinguish what is working and what isn’t much more effectively.
Another major thing that you are going to want to do when it comes to crafting the best possible content marketing plan is to take a look at the trends within the industry. By using a tool that allows you to analyze trends, you should be able to see what is popular and what isn’t so you can craft your content marketing strategy accordingly.
Overall, there are a lot of different tools that you are going to want to use in order to effectively boost your content marketing efforts. By following the tips above, you should be able to achieve great results with your content marketing efforts. There is so much to consider when you are looking to develop a proper content marketing plan.
You want to be sure to use the best tools available on the market to help propel your content marketing efforts to the next level. There are both free and paid versions of just about every content marketing tool. A lot of it is going to depend on your budget and whether or not you are ready to scale and take things to the next level as the free tools should work for those just getting started.
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