How To Develop A Content Strategy That Works
Content creation alone will not drive the traffic that you want to our website. Content creation which is driven by a strategy will because you have taken the time to develop some logic to your content. The problem is that many people do not know how to create a content strategy that will work for their business. Fortunately, there are a number of steps that you can take which will help you create a strategy that works.
Understand Your Target Audience
The first step in developing a content strategy is to understand your target audience. To do this, you will need to research who you want your content to attract and find out what content they like to engage with. Once you know more about your target audience, you can create buyer personas.
A buyer persona is a fictional and generalized representation of your target audience. These personas will help you better understand your audience and make it easier for you to create content that appeals to them. When creating your personas, you need to look at behaviors, needs and concerns which you will be able to address in your content.
Create A List Of Keywords
Keywords are important because they will impact how your content is found and how the search engines rank your content. When creating your list of keywords, you need to consider the common search terms that your target audience will use. It is important that you place yourself in the shoes of your audience and determine what keywords you would use to find your business.
When creating your list, you need to get to know the niche your business operates in. The more advanced your knowledge of the niche, the more effective you will be with creating content. You will also be able to create content that provides value to your target audience.
Your list should start with 5 long-tail keywords that your target audience searches for. Long-tail keywords are search phrases and that generally consist of 3 or more words. You should also consider general topics within the niche when you create these keywords.
Once you have the initial list of 5 keywords, you should dive deep into the topics. If you find a topic that your target audience loves, it is worthwhile to spend time creating detailed content. Looking into the topic will also provide you with an idea of the different types of content that will work.
Determine The Type Of Content Your Audience Likes Best
Many people assume that written content is the best, but this is not always the case. It is important that you research the type of content that your target audience likes the most and will engage with. For some niches, this will be a well-written how-to guide, but for other niches, this will be a video detailing the features of a product.
Companies that see the best return on their content strategy will use a wide variety of different content. However, smaller companies and individuals will have a hard time creating content for 15 different content approaches. For these companies, it is recommended that they focus on one type of content and become really good at it. This content should be the one that your target audience likes the most because there is no point in creating great videos if your target audience reads blogs more often.
Set A Content Frequency Pattern
Knowing what your target audience wants and how they want it is important, but you also need to consider how often they want the content. A lot of people make the mistake of assuming that more is better because the more content they push out the more people will see. With certain strategies, this will work, but there are others where this can create an information overload which will hurt your marketing.
The kind of content that you are using will help you determine the frequency. Generally speaking, the more time and effort you need to put into creating the content, the less regularly you have to release it. This means that a printed book which takes a lot of time and money to produce will not be released as often as a blog post.
Once you have determined the frequency of your content, you will need to create a calendar. The calendar will help you schedule when your content needs to be completed and when it needs to be released. You need to be consistent with your content scheduling as too long between updates could cause your target audience to forget about you. However, too many updates could annoy your audience.
Developing a content strategy is something that all businesses need to do. This will help you determine the content you need to create as well as the frequency with which you should be releasing it.
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