How You Can Dominate Organic SEO
Organic SEO is something that you need to be working on because this is how a lot of people are going to find your website. Organic SEO is the search results that come when someone looks for a phrase related to your business. Fortunately, there are a number of steps that you can take which will help you dominate organic SEO for the search terms you are targeting.
Have Accessible Pages
The first step to dominating organic SEO is to have URLs and web pages that are crawlable and accessible. Most people assume that this will be all the pages that they have, but that is not always the case. Depending on the platform you run your website on, you could be blocking search engines without knowing it.
The most common way that search engines are blocked will be through the use of robot.txt files. These files will tell the search engine spiders to not crawl the web page and this will result in them not being indexed. If the web page is not indexed, the search engine will not know about it and will not place it in the search results. If your page cannot be found by the search engines, you will not be taking the first steps to dominate organic SEO.
Do Your Keyword Research
You should never skimp on the keyword research because this is one of the most important factors in dominating organic traffic. If you do not know what people are looking for online, you will not be able to provide the content that they need. This will result in your website not appearing in the search results for the terms that you can help with.
When you complete keyword research, you need to look for a primary keyword first. This should be something that your target audience is looking for and that your business can provide. Ideally, you should be looking for a problem that your audience has and that your company will be able to solve.
Once you have the primary keyword, you need to look for a few related secondary keywords. This will help you further dominate the search and make our content more relevant for the readers. When looking at keywords, it is important to remember that you should not be molding your content around the keyword, but the intent behind the search instead.
Research The Competition
To dominate organic SEO, you need to know what your competition is doing and how they are doing it. There are a number of tools that you can use to help you research your competition and you need to make use of them. When researching the competition, you should look at the keywords they are ranking for and the content that they have which ranks highly. This will give you an idea of what you should be doing and what you need to improve on.
One of the best ways to find your competition will be to complete a search for the keywords you want to target. This will tell you who is ranking highly, the content that ranks the best and the way that the competition is presenting their results. All of this information has to be looked at and you need to see what you could do better.
Have Better Content
Once you have researched your competition, you need to create your content. The key to dominating organic search is to provide the best content to the search engine users. This means that your content should be better than your competition and should help the reader more.
One of the best ways to improve your content is to lengthen it. Longer content is better because it provides more information and will be of greater value to the reader. However, you should not fill the content with fluff and actually give the reader as much information as possible. If you are providing more information than your competition, the reader is going to come back to you instead of heading to the competition.
You also need to optimize your content for people who skim and those who want to read the text in-depth. Most people skim the content first and then make a decision on whether or not to take the time to read everything. To optimize the content for skimming, you need to have sub-headings which break the long content into easy to identify section.
Use Rich Snippets And Schema Markup
To make your search result more appealing to readers, you need to make use of rich snippets and schema markup. This will provide a better visual in the search results and will end with more people clicking on your content. There are a number of plug-ins that you can use to help you with this if you are going to be working on WordPress.
Consult internet marketing expert to obtain high-ranking placements in organic search results.
Read Top SEO ranking factors to achieve ranking in Google.