Tips To Improve Organic Search Engine Ranking
Organic search engine optimization (SEO) is a means of improving a search engine ranking by focusing on factors that would naturally achieve this over a longer period of time. In other words, it uses techniques and methods that are congruent with search engine principles and guidelines for SEO.
Organic SEO is the best way to achieve a sustainable ranking that has a strong foundation and is unlikely to lose position to the competition. This said, even though it provides a faster and better means to improve a search engine ranking, the results are not immediate.
SEO techniques and methods have continued to evolve and change as search engine algorithms and ranking criteria have changed. Currently, the best organic techniques to employ include:
1. Content Addition
Adding new content to a website on a regular basis is one of the oldest and most successful organic SEO techniques. At first, articles and posts that were loaded with keywords were enough to guarantee success. However, the latest search engine algorithms are designed to identify this technique and penalize keyword loading.
The reason that search engines instituted this change was to improve the experience of internet users using the search engine in finding what they are looking for. These days, content fulfill the following criteria in order to organically improve a search engine ranking:
- Content must be original and authentic and cannot be copied, plagiarized or spun.
- Content should be of a high quality and authority and contain no spelling or grammar errors.
- It should be informative in that it provides value to the reader.
- It should be relevant to the website as well as to the reader.
- Content should be short, concise, to the point and packed full of information.
The more often new content is added to a site, the greater the success will be. It is recommended to use a professional SEO service for content addition to ensure that all the top techniques are used as this can be a time consuming and laborious task.
Focusing on location as part of an SEO strategy came along a little later as it became clear that although many businesses (especially online enterprises) can use the internet to do business globally, the greatest proportion of their business was still local.
This means that beating out the competition on a global scale is far less important than doing so on a local level. Providing business details and information in local, national and even international search directories (like the Yellow Pages) is one of the best ways to achieve this organically. Including location names in content can also help improve a search engine ranking locally.
3. Link Building
Adding links to the content on a website allows internet users to be directed to the site and search engines to establish and index the relevance of the subject matter. Links can be internal (refer to other pages on the same site) or external, referring to other websites.
In order to build strong links it is necessary to link to sites that already have a high search engine ranking and are considered an authority on a specific subject. They should therefore always be relevant to the website as well as to the information being provided. In other words, quality links should provide more information and value to the reader. Here are some Tips For Generating Quality Backlinks.
4. User Experience
This is the latest and most significant criteria that search engines are using to rank webpages. The better the user experience, the greater the search engine ranking. This is also the most variable factor of all the organic search engine optimization techniques.
Better user experience relates directly to how user friendly a site is, how informative and how a user rates or reviews the site. This is calculated mainly using the amount of visitors to a site and how long each user remains on the site. To improve user experience, the following steps can be taken:
- Improve how quickly and easily users can find the information they are looking for by providing content that meets the above criteria.
- Providing a means in which users can interact directly with the site and communicate with you. For example, live chat or response applications.
- Improving loading speeds of webpages.
- Optimizing a site for mobile device usage.
Of these criteria, optimizing a site for mobile devices is probably the most important. Internet users are no longer relying on computers and laptops to surf the net but rather on their smart phones, tablets and other mobile devices.
When using organic search engine ranking techniques it is recommended to employ an integrated strategy that uses all the different methods available. This will provide a comprehensive approach to achieve faster success and help in maintaining a top search engine ranking position for a longer period of time.
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