SEO in 2018
- June 12, 2017
- Scott Keever SEO
8 Predictions for SEO in 2018
It is vital for any business or marketer to keep ahead of the game when it comes to SEO. This is why you need to make sure you keep tabs on future trends and changes in the world of SEO. Keeping an eye of SEO predictions from experts can be hugely beneficial for businesses in terms of marketing. The world of SEO changes on a regular basis, which is why it can prove invaluable to keep up with trends and future predictions.
Some of the key predictions for 2018
A number of expert predictions have already been made in relation to SEO for next year. Some of the key predictions that have come to light so far include:
The continued domination of mobile devices
The continued growth and domination of mobile devices in 2018 means that SEO will need to be increasingly targeted towards mobile friendly sites and content.
The growth of machine learning
Machine learning is expected to play a much bigger role in terms of how SEO and content marketers apply new strategies.
Voice searches will experience growth
There are predictions that voice searches will see rapid growth in 2017/2018, with a large percentage of Google searches expected to be through voice.
SEO software provider exit
It has also been predicted that there will be at least one big exit or Initial Public Offering (IPO) from amongst the main SEO software providers.
Amazon search penetration growth
Another prediction is that by the start of 2018, Amazon search will have around 4 percent or more of Google web search volume.
Google search result elimination
Another possibility is that Google will eliminate the bottom part of organic search results due to fewer people clicking on lower positions. This is similar to what was done in 2016 with right side text advertisement.
Expansion of Google Webmaster Guidelines
It is thought that Google will continue to expand its list of SEO tactics that are against its Webmaster Guidelines.
The importance of white hat SEO will continue to grow
Finally, experts believe that the importance of white hat SEO when it comes to marketing will continue to grow in 2017 and 2018.
These are some of the key expert predictions when it comes to the future of SEO in 2018.