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What is SEO (Search Engine Optimization)?
Search engine optimization (SEO) is the practice of increasing the amount and quality of traffic to your own website through organic search engine results such as Google. Our two main sources of clients come from Seo Tampa and Seo Cincinnati however we offer our services nationwide.
What goes into SEO?
To comprehend more about SEO we will look at the different parts.
Search Engine Traffic
Quality – You can bring all the visitors you want to your site, but if google thinks you’re a resource for Apple computers when really you are a local store selling apples, that’s not quality traffic. Instead you want to bring visitors who are genuinely considering or interested in the products that you offer.
Quantity – Once you have the proper folks clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results. Advertising makes up an important part of many SERPs. Organic traffic is any traffic that you just don’t have to pay for.
How Search Engine Optimization works
The crawlers bring all those 1 s and 0 s back to the search engine to establish an index. That index is then fed through an algorithm that tries to fit all that information with your query.
Optimization – is where the individuals who write all that content and place it on their websites are strategically developing that content and those sites up so search engines will be able to comprehend what they are seeing, and the users who arrive via investigation will enjoy what they see.
Optimization can take many forms. It is everything from ensuring the title tags and meta descriptions are both enlightening to pointing internal links at pages you’re proud of and the correct length.
There are many sources on the web including YouTube to assist you in learning anything you need to know about Search Engine Optimization. Begin at the very beginning if you’re totally brand new to the topic and look for Beginner’s Guide’s to Search Engine Optimization.
Here is an overall summary:
What is Search Engine Optimization?
You may be brand new to the industry or may have heard a coworker fall this acronym and been like, “What?” That is a very good place to start. Understanding the basic fundamentals and steps involved is a key foundation for proper SEO.
Constructing a SEO-friendly website
It’s time to apply those SEO techniques to your website, whether it is brand new or a classic one you are improving, once you are prepared to start walking that SEO walk.
You will need to learn everything from selecting an SEO-friendly domain name to practices that are best for internal links and how to properly silo a site.
Content and associated markup
A site is not really a website until you’ve added content. But Search Engine Optimization for content has enough unique variables that we could write an entire book on it. The first thing I would look into is keyword research, how to write Search Engine Optimization-friendly copy, and the kind of markup that helps search engines understand just what your content is really about.
You’ve already discovered a lot about on site issues by learning about proper content and related markup. Now it’s time to get practical with information about anchor text and keyword optimization. Alex Becker has a great youtube channel for researching these topics.
Off Page optimization
Off page optimization evolves building trust, social media presence, and related properties (backlinks) to your website. This is important to show google your site is relevant for the content you are trying to rank for.
The Evolution of SEO
Search engine algorithms change often and SEO tactics evolve in response to those changes. This is why SEO can be an on-going process. If it is done right it can be very valuable and bring you a lot of real targeted traffic. This traffic should result in additional clients, leads, and overall more money!