Build Links And Bridges With These Outreach Campaign Tips
If you own a website, chances are you initially thought that you will make hundreds out of it immediately. As great as that sounds, making money off of websites is easier said than done. There are a lot of things to consider before even beginning to generate a decent profit out of a website but one of the first things you should know is how to create an effective outreach campaign.
The concept of an outreach campaign is plain and simple; you need to reach out to other brands to establish links. This points us to another topic which is link building. Simply put, link building making other websites to link back to your own. This helps you develop a larger following of loyal visitors and it helps increase your rank in Google’s algorithm as well.
As a website owner, you should know by now that more links to more visitors, more visitors lead to more views, and more views lead to more profit. It is a chain that you may want to start if you want the cash flowing consistently. Sadly, creating an effective outreach campaign isn’t as simple as reaching out to other brands within your niche and begging them to link back to you. If you really are interested, then check out a few tips below to get you started.
Know What You Are And Who You Are For
This is the basic of any business. Before you try reaching out to other companies, you must understand what your business is first. You will not be able to create an effective outreach campaign unless you know what audience or service you cater to. Understanding your own brand also means having to consider these few things:
What makes you different – Websites and businesses are popping up and an alarming rate. Chances are, you are moving in an oversaturated field meaning it will be harder to stand out with the stiff competition and all. That is why you must know what makes your take on a business different. If you know this, then you can let your value be known easier.
Who are you targeting – The lifeblood of every website is its visitors. It would be wrong to target everyone on the internet. You must track down the audience that suits you most and what would interest them best. A better understanding of your target market leads to a better understanding of what companies you should reach out to, thus increasing your chances of being acknowledged.
What is your branding – Your branding defines who you are and what your approach should be. You cannot create an effective outreach campaign if your email does not suit the image you project. Chances are, your email will be passed off as spam instead of something worth looking into.
Create An Organized Outreach List
An effective outreach campaign is about you reaching out to a handful of websites instead of one. This can be a tedious task especially if you are not organized. Without a proper guide to keep you going, you could end up sending multiple emails to one recipient, thus lowering your chances of getting a link or even a reply back.
You can easily create an outreach list using an Excel Spreadsheet. You are free to add in categories that suit your needs. Ideally, you want to keep track of the name of the contact person, his email, his website, and the last time you reached out to him. You shouldn’t jot down every person you see online. As we’ve said, you must see which brands give you a higher chance of successful outreach. You can easily find relative authoritative sites and influencers online.
Get To Know Your Link Targets
You should not see your link targets simply as another person or website. You should instead see them as a partner you can trust. Before you start pitching your website to your link target, you need to establish a good rapport with them first. Do not rush into it as aggressiveness could lead to your link target denying your request.
Ideally, you may want to talk about these topics. First, talk about their industry and why your companies match. You then allow them to understand why linking to your website will be beneficial for them. Last but not least, explain why their audience will also benefit from the link. Reaching out effectively means communicating effectively as well so keep these talking points in mind.
Invest In Professional Help
This should go without saying but you really need to get the help of professionals if you want to create an effective outreach campaign. You can try the services of online marketing and SEO companies. Feel free to utilize all the help you can get. There are countless companies you can try reaching out too and one of which is Scott Keever SEO.
When it comes to creating an outreach campaign, Scott Keever SEO deploys its team of experienced personnel. They create organic white hat outreach campaigns for their clients which have been successful so far. Through their years in the business, they are able to establish a solid relationship with over a thousand websites coming from various niches.
As an SEO company, Scott Keever SEO has proven its worth in Ohio, Florida, and in other states. It provides an extensive selection of services including but not limited to local SEO, web design, reputation management and more. If there is one guarantee from the company, it is that its team can deliver positive results.
Such services come with a charge. It may turn you away from the idea as you are likely trying to avoid more expenses for your website. However, this kind of professional help is not simply an expense. It is also an investment that will help your outreach campaign succeed.
Be Mindful Of Your Outreach Structure
When you are finally making the push to reach out to other companies, you will need to get more serious and discerning. The way you create your outreach will make or break your chances of establishing a relevant link.
This will be a trial and error process on your part especially if you are a beginner in outreach campaigns. Ideally, you want your outreach structure to be personalized for each target. This way, you’ll make them understand that they are more than just opportunities waiting to be taken. You should also make the outreach polite. While both you and the other company are going to benefit from the link, this will be a favor done on their part. As such, you must be polite.
Do not expect to meet success right from the get-go. Chances are, you will come across numerous failures during your first tries. This is all part of the process though. In time, you will develop the skills and know-how to make your outreach campaign more successful. As cheesy as these sounds, you must never give up and make follow-ups every once in a while.
Patience is also needed when you are finally making your approach. Don’t make it a habit to shove your link immediately to your targets. Ease in to the opportunity and wait for the right time to pitch your link. As the great Elvis Presley once said: “only fools rush in.”
These tips will not guarantee the success of your outreach campaign. It will however, greatly increase your chances of making it effective. If you follow these steps by heart, you will be creating links in no time.