The Top SEO Trends to Expect in 2018
- September 27, 2017
- Scott Keever SEO
Top SEO Trends
SEO has continued to grow in stature and is now sitting in a place where it’s the go-to digital marketing solution.
However, what may have worked in the past has fizzled out, and it is important to remain on top of things. For those who are using SEO as a way to dominate in their niche, it’s time to take a look at some of the leading trends in 2018.
Here are some of the most significant trends you need to get on top of as soon as possible. These are trends that will keep your website afloat and generate significant returns for a long time to come.
1) Voice Search
Yes, using one’s voice as a tool to search has become integrated into the world of SEO. There is nothing more pleasing for a person to go with a hands-free approach whether they’re in the car or somewhere else. This is why you want to pay attention to phrases a person may search for while speaking to a device.
These are far different to what one may type on their laptop. This is a big part of the future in SEO and is going to become the way forward.
2) Fast Loading Mobile Pages
Mobile devices are a part of SEO now, and that is something most people have caught on in the past five years. However, SEO is looking to integrate mobile devices into the grand scheme of things in a bigger way.
How is This Going to Take Place?
Well, the starting point is going to be seen with fast loading mobile pages.
These are mobile pages that are designed to react well to a mobile device and load quickly. This is going to bolster your ranking on Google or Bing because those search engines want their user experience to remain good and a fast loading page will do just that.
3) Integration of Visuals
In the past, it was all about putting up a picture or two and hoping for the best.
You are going to need a lot more now!
It is important to look at including a whole host of visuals as that is going to generate better traction on Google or Bing. You want to put in infographics, videos, and images to create a comprehensive piece of content. If you’re not doing this someone else will, and they are going to take the rewards.
4) Longer Content
It was okay to put up a 500-word blog post and call it a day.
Now, you have to do a lot more to get people to bite, and that is where sites are losing out. You want to create something that is going to help with longer content as that is a must.
How Long Should the Content Be?
It should be at least 2000+ words as that is a good starting point according to studies. SEO is all about moving forward, and these trends will remain relevant for a long time to come.
About the Author
Scott Keever is the owner of Scott Keever SEO, a professional and reliable Miami SEO Firm with a core specialization in helping businesses to grow exponentially. Join hands with us to take your business to a new height of success.