What Is SEO – A Comprehensive Beginner’s Guide

As someone, who wishes to make money online, it will be absolutely pertinent to build a website and draw visitors to your site. If you’ve already gotten started, you’ve likely stumbled across the term SEO. Sure, you may know what it stands for and what it can help you achieve, but what is SEO really? Continue reading below to learn all about SEO.

What Is SEO?

First and foremost, you should know that SEO stands for search engine optimization. Although there are numerous components involved, SEO is simply a compilation of techniques that help to enhance a website’s favorability rating with the various search engines. Once the site is optimized, it will rank higher within Google and Bing’s search results. By utilizing the right techniques, you’ll be able to elevate your site’s ranking and bring organic, relevant visitors to your site.

Understanding Google

Google is undeniably the most popular search engine in the world. So, how does the master of them all rank individual website? Well, Google has put a comprehensive algorithm in place to measure each site’s content and authority. Higher authority websites receive higher rankings. And, the search engine utilizes search parameters to measure a site’s authority. This includes backlinks, on-site parameters, and other factors.

What Can SEO Do?

You should know that search engine optimization can make your website successful. With the right combination of on-site and off-site SEO, you’ll be able to claim a top ranking within Google’s search engine and will be able to generate a substantial amount of traffic. This will ultimately make your site more valuable and could put a great amount of money into your bank account. Traffic is money and the most affordable way to get it is through SEO.

On-Site SEO

Again, there are numerous factors, which will prove to be impactful on your overall SEO campaign. One of the most pertinent is your site itself. If your site isn’t properly setup, Google will disregard it right away. Your site’s meta tag, title tag, content, and header tags are all important. At the same time, you’ll need to identify the keywords that should be placed within these locations. Once you’ve identified high traffic, low competitive keywords, which are relevant with your website, you’ll want to place them in the appropriate locations.

This will let Google know precisely how to rank your website and which keywords are relevant to your site and its content.

Off-Site SEO

Although anyone can pull off on-site SEO, off-site SEO is slightly more difficult and requires a greatly quantity of patience. Although there are a few different off-site SEO factors, the most important is the backlink. Backlinks are incredibly important and will increase your site’s authority quickly. Unfortunately, acquiring these links is anything, but easy. In order to gain traction, you’ll need to write engaging content, connect with other business owners, and take advantage of the press release.

Remember to work slowly and build links gradually. Accumulating a large quantity of backlinks quickly may be a sign of trouble in the eyes of Google and this could very well get your penalized.


A lot of people believe search engine optimization will be easy. The truth of the matter is that part of it is. However, off-site or off-page SEO can be difficult and very time consuming. In order to excel, you’ll need to dedicate yourself to your website and work on it each and every day.

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